ARCS has created a comprehensive reference manual designed to ensure that all communications—written, digital, and visual—consistently reflect the ARCS Foundation’s brand identity. It provides rules, examples, and templates so staff, volunteers, and partners can create polished, professional materials aligned with ARCS’s mission and image.
Within these tools, you will find:
- Brand Guidelines that define the organization’s voice, tone, and messaging priorities and clarify how ARCS should be presented to external audiences (mission, positioning, elevator pitch).
- Editorial Style Guide that offers writing standards (grammar, punctuation, capitalization, preferred terminology) and provides guidance on formatting member names, chapter references, events, and scientific terms. It also includes includes tips for clarity, professionalism, and consistency in emails, newsletters, reports, and web content.
- Visual Style Guide to set rules for logo usage, color palettes, fonts, and imagery. This guide also includes layout standards for presentations, social graphics, print materials, and digital assets, and shows correct and incorrect logo applications, spacing, and brand colors to maintain a uniform look.
Click here to access the visual style guide.
Click here to access the brand and editorial style guide.